New service offered by us , Sensory evaluation of products!
Sensory evaluation of products
Each product has a number of points on which its performance and ultimate reach in the market depends.
Some of them are the price, the image, the packaging, the niche that the product is trying to establish, on the basis of which it is trying to establish itself in a specific market, and the most important one, the consumer's assessment.
Therefore, it would be expected that with a quality campaign, with the targeted establishment of a potential market, thus ensuring the above stated preferences, the product will yield success. Unfortunately, this is not always the case, and the product will still have a bad result or even potentially completely fail on the market, if there is no good preferential result.
The assessment of a consumer's preference can give the manufacturer multiple advantages when making production decisions.
Just as it is important for the manufacturer to determine these parameters, so it is for the retailer who will eventually place the product on its shelves, which means that the assessment of preference can help retail chains in making the final decision on which products they want on their shelves. Which product are in fact customers happy to buy, more than some other products of the same category.
Such a conclusion of the retail chain ultimately goes hand in hand again with the manufacturer himself, who is interested in the fact that his product has preferential references through which it leaves the impression of a reliable, quality product which won’t have problems with sales in the long run.
When assessing consumer preferences, sensory evaluation of products is used, which, in addition to determining quality parameters, also provides insight into consumer preferences. It is important to emphasize, only the human sensory output can provide the best models for assessing consumer experience and perception. Difference tests, propensity tests and descriptive tests are used.
Preference tests are used in situations where one product directly opposes another as improved or as concrete competition and collect consumer opinion for the purpose of product optimization, improvement of taste, texture and other characteristics during the development of new product.
Acceptance tests are used when it is necessary to determine how much a consumer likes a product. Various hedonistic scales best express degrees from disliking to liking. One of the most used scales is the 9-point hedonistic scale which contains a neutral center and four positive and four negative categories on each side.
It is also necessary to take into account dietary habits of certain geographical areas. We can freely say that in every country there is a culture of eating habits and regular preferences. This may even be a generalization, but it is also what will be most often the safest way to approach the product and a correct statement for an average consumer. Some food that the average Englishman likes can be very unattractive to an Italian and vice versa.
From all the above, we want to inform you with great confidence , if you plan to place the product on the market, primarily in the Republic of Croatia, Simply Safe offers you a partnership and quality product evaluation whether it is product development or the decision of when and how to put products on the shelves.
We can be your partners in making important decisions and your success with consumers
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